There is an ongoing debate over what is the "online right," and is it even a real thing? I would argue it is, and it's playing an important role in the shifting power dynamics of today.
Ellul is my hero and it’s his Humiliation of the Word that provides a clue- propaganda relies on images, first and foremost because people believe based on sight; but while Reality is of images , Truth is of the Word, and it’s in words and rational dialogue that the new right has triumphed recently. The idols and vanity of the image-oriented cannot resist sound logical reasoning.
Reading essays by guys like you, dave greene, charles haywood, AA (although he is the main proponent of the "fake online right" theory), kurtz, tree of woe, among many others, made me read countless books, improve my english and inspired me to start my own substack. I am currently seeing other writers from my country who were also influenced by these guys. All of that with the dissident right being "fake". Imagine if it was real.
"This is doubly important because power instantiates itself across the managerial system most effectively by the use of propaganda. You don’t have to exercise direct command and control when everyone in the managerial system is a true believer in the policies and more or less implements “the agenda” willingly across the entire distributed power network that is the administrative state writ large."
Excellent essay.
I have my own, cynical version of how and why this happens, mechanically.
Ellul is my hero and it’s his Humiliation of the Word that provides a clue- propaganda relies on images, first and foremost because people believe based on sight; but while Reality is of images , Truth is of the Word, and it’s in words and rational dialogue that the new right has triumphed recently. The idols and vanity of the image-oriented cannot resist sound logical reasoning.
The Humiliation of the Word is on my list of his works to do a deep dive on.
Reading essays by guys like you, dave greene, charles haywood, AA (although he is the main proponent of the "fake online right" theory), kurtz, tree of woe, among many others, made me read countless books, improve my english and inspired me to start my own substack. I am currently seeing other writers from my country who were also influenced by these guys. All of that with the dissident right being "fake". Imagine if it was real.
Imagine if it was... ;)
"This is doubly important because power instantiates itself across the managerial system most effectively by the use of propaganda. You don’t have to exercise direct command and control when everyone in the managerial system is a true believer in the policies and more or less implements “the agenda” willingly across the entire distributed power network that is the administrative state writ large."
Excellent essay.
I have my own, cynical version of how and why this happens, mechanically.
https://activisms.substack.com/p/compliance-with-vibes-is-the-primary
Thanks!
Ya you nailed it with this paragraph. Mine is more general, across compliance domains.